Memorial Health System of East Texas

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Power of Pink


Power of Pink! is an educational forum to raise awareness about women and breast cancer.  The Power of Pink! Luncheon, began 23 years ago as the Jan Moore Memorial Lecture.  Ms. Moore lost her battle to breast cancer in 1993.  Her courage and determination won the hearts of her friends, family, and hospital leaders, and as a result those who knew her wanted to help others know the facts about breast cancer.  What began as a handful of women discussing breast cancer over sack lunches in the hall of CHI St. Luke's Health Memorial has grown to a luncheon that caters to more than 1200 women in Deep East Texas.

This year Power of Pink featured Heidi Marble.  Heidi is a 15 year survivor of inflammatory breast cancer.  She has spoken to thousands of people, blending her sense of humor with her message of beating the odds.  Heidi was joined by her sister, Jen Curfman, also a breast cancer survivor.  After their fight with cancer, they learned that they both carry the BRCA2 Breast Cancer Gene, putting them both and possibly their children at greater risk. 

Many thanks to our Livingston sponsors including Brookshire Brothers, Kwik Kopy Printing, Studio 319, Beard Fine Jewelers, Petalz, Sheryl’s Flowers and Gifts, My Place Eatery, Sam Houston Electric Cooperative, Lufkin Jewelry on the Square and many more.

Also, many thanks to our Lufkin sponsors including Brookshire Brothers, Kwik Kopy Printing, Studio 319, Beard Fine Jewelers, Alene’s Florist, Alexander Lankford and Hiers, First Bank and Trust East Texas, GE Oil & Gas, Swain and Baldwin Insurance, Abeldt’s Gaslight Pharmacy, East Texas Urology Specialists Dr. David Price, Gipson Funeral Home, Southland Federal Credit Union, Lufkin Jewelry on the Square and many more.

The event also hosted the 7th Annual Art Bra Exhibit. CHI St. Luke’s Health Memorial and Abeldt’s Gaslight Pharmacy once again teamed up to present the Art Bra Contest in conjunction with Power of Pink! Community members decorated bras in memory or in honor of someone they know who has fought breast cancer or just to support the cause.  See the link below to see the creations entered in the contest this year.


Luncheon Presentation - 2015 Power of Pink Video

"FightSong" - 2015 Power of Pink Video